Never Give Up


Never Give Up

Inspired by Michael Schumacher

Join #TeamMichael

Keep Fighting is a non-profit initiative that is celebrating the attitudes to “Keep Fighting” and “Never Give Up” which are directly inspired by Michael Schumacher. The Foundation is registered in Germany and operates globally.


After Michael’s accident, his family set up the Keep Fighting Foundation. Just as Michael had inspired people around the world for so many years, his family felt inspired by the compassion and positive energy shown to them by these people. Keep Fighting Foundation aims to continue the charitable work that was always so important to Michael in his name and to do good together with Michael’s supporters.


The Schumacher family and #TeamMichael invite you to become part of this community by following Keep Fighting Foundation on Facebook, Instagram and on Twitter. The hashtags #TeamMichael and #KeepFighting will help spread the Keep Fighting idea worldwide.

Our Inspiration

I’ve always believed that you should never, ever give up and you should always keep fighting even when there’s only a slightest chance.” – Michael Schumacher (2007)


Michael Schumacher is considered by many to be the best driver ever in Formula 1. His achievements on the racing track are undoubtedly unique, but he is also acknowledged by his achievements off the track. Michael’s strong will, his loyalty to the ones close to him, his honest attitude towards his goals and convictions and his strict readiness to help others are an inspiration to many people around the world since many years.


Keep Fighting hopes to unite everybody inspired by Michael Schumacher to believe they should keep fighting and never give up. Keep Fighting aims to spread the positive energy that supporters of Michael have expressed to him over the years.

Our Vision

To inspire the world to always keep fighting and never give up

Keep Fighting seeks to transform the positive energy received by Michael Schumacher and the Schumacher family into a force for good in achieving cultural and social benefits. The non-profit initiative hopes to unite that positive energy as a global movement and to prove that giving up is not an option.


The Trustees of Keep Fighting Foundation are:


Jean Todt, president of FIA and former team principal of Scuderia Ferrari.
Ross Brawn, Sporting Director Formula One, former team principal of Mercedes F1 GP and sporting director of Scuderia Ferrari.
Andreas Pohl, chairman of the board of Deutsche Vermögensberatung DVAG.
Mick Schumacher, FIA Formula 1 driver.


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Our activities

Develop projects and support initiatives

The charitable purposes of the Keep Fighting Foundation include culture, education, science, public health and motivation. Keep Fighting pursues these goals through a number of projects that are either developed internally or within partnerships, or through direct support to other groups.


Keep Fighting Foundation has formed a number of partnerships and undertaken activities that we provide an overview of here. We thank all partners for their support.


Some of our activities


Schumacher. The Official App is a very special present to Michael, his family and fans. It is a digital Grand Prix of Memories that adds an exciting dimension to the popular Michael Schumacher Private Collection exhibition at Motorworld Cologne – a journey through time of great depth and with the help of state-of-the-art technologies.


Schumacher. The Official App is a virtual museum that honors the career of the most successful Formula 1 driver in history in an unprecedented way.


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Some truly exclusive and special collectibles have recently been made available to dedicated collectors: a range of precious metal coins bearing a handsome portrait of Michael Schumacher. These include gold coins weighing 1-kilo, 1.5 oz, and 0.25 oz, and silver coins weighing 1-kilo and 2.5 oz.


The 1.5 oz gold coin is limited to 91 pieces, honouring the achievement of 91 Formula 1 races won by Michael during his career. Sales of coins in the Michael Schumacher Coin Collection support the work of the Keep Fighting Foundation.


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On the occasion of Michael Schumacher’s 50th birthday, a unique collection of fine art prints and posters celebrates his first title win with Ferrari in Suzuka 2000. As a partner of Scuderia Ferrari and the Keep Fighting Foundation, Automobilist has designed a series of unique fine art prints and posters.


The limited edition artworks and a series of premium posters were created using a combination of 3D models and state-of-the-art digital photography in a month-long process and show a 3D scan of Michael Schumacher’s F1-2000 F1 car and helmet.


The Keep Fighting Foundation receives a donation from the sale of the individual artworks.


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As a special highlight, Keep Fighting Foundation presents the STARBOX in a limited edition of 91 copies, signed by Michael Schumacher in 2006. The 7 selected photographs, embossed with Michael Schumacher’s logo, stand for his 7 world championship titles. The 7 photos span a quarter of a century and document the various aspects of Formula 1. They are part of Michael Schumacher’s selection of his favourite pictures by the internationally renowned photographer Michel Comte.


When Michael Schumacher’s first career came to an end in 2006, they had both considered introducing such a compilation; Michael Schumacher personally signed the supplements at the time. The project was then postponed.


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Champions for Charity is a charity and fun football game between NBA star Dirk Nowitzki’s All Stars and a team of other athletes led by Mick Schumacher. In cooperation with the Dirk Nowitzki Foundation, the sporting event unites some of the most famous athletes and celebrities with their fans and makes the proceeds available for charitable purposes. Champions for Charity was created in honor of Michael Schumacher, who was himself a great football fan and player.


Further information can also be found at


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The Keep Fighting Award is intended to honor a man whose triumph over adversity is extraordinary. The award celebrates the achievement and contribution of an outstanding person whose life story encourages others to continue fighting and never give up. In this way, the Keep Fighting Award winner serves as a role model and inspiration for others.


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Our Partners

We believe success is bigger and sweeter with teamwork and team spirit

Our Partners Our Partners

Join #TeamMichael

The Keep Fighting foundation is a non-profit initiative inspired by Michael Schumacher


Mandatory information according to § 5 Telemedia Act
The website under “” is an offer of
Keep Fighting Foundation gGmbH
c/o Flick Gocke Schaumburg PartG mbB
Fritz-Schäffer-Straße 1
53113 Bonn
Managing Director: Sabine Kehm
Contact: Fax +49 32 12 888 11 08
Commercial register entry: District Court Bonn HRB 23064
Sales tax identification number according to § 27a UStG (Added Tax Act): DE312907846

We reserve the right to not answer to uncolicited correspondence sent to us. Unsolicited concepts or other documents will not be sent back. Requests for autographs unfortunately cannot be executed.

Thank you for your understanding.


Terms of use

The information on these pages has been published with great care but without guarantee of accuracy. Use of the information contained herein is at your own risk. No liability is accepted for direct or indirect damage caused by the use of the data/information published on this site.

Legal notice

The content of this website is for general information only, which is why we exclude any liability for correctness, completeness, and topicality. The site also contains links to external websites, over which we have no control of design or content and for which we therefore accept no liability or responsibility. We hereby declare that we have no influence on the design or content of linked sites or further links from these sites. In particular, we cannot guarantee data protection compliance in regard to these links.

Copyright / intellectual property rights

All text, images, graphics, and/or brands and trademarks are subject to copyright and other laws protecting intellectual property and may be used only with the express written permission of the copyright holder. Therefore, in particular these may not be copied for distribution or changed and used on other websites. This website does not grant a license to use the intellectual property rights.

Privacy statement

Personal data provided by you or automatically collected will only be used in accordance with the statutory provisions. Personal data includes information that assists in identifying a person (such as the name, address or e-mail address), that is, information that can be traced back to a person.

Privacy statement for the use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses what are known as “cookies,” text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. In case of activation of IP anonymization on this website, your IP address will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website to compile reports on website activity and provide others with website and Internet-related services related to the website operator. The IP address determined within the scope of Google Analytics will not be merged with other Google data. You can reject the use of cookies by selecting the appropriate settings on your browser software; however, we point out that you may not be able to use all features of this website in this case. You can also prevent the recording of data generated by the cookie in regard to the use of the website (incl. your IP address) by Google and prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: More information on the terms of use and privacy policy can be found at or at

Privacy policy for using Facebook plug-ins

On these web pages, plug-ins of the social network are used, which are operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). If you open an Internet page of our website provided with such a plug-in, a connection is established to the Facebook servers, and the plug-in is shown on the Internet page through notification to your browser. In this way, the webpages you have visited are transmitted to the Facebook server. If you are logged in as a member of Facebook, Facebook assigns this information to your personal Facebook account. When using the plug-in functions (such as by clicking the “Like” button, submitting a comment) this information is also associated with your Facebook account, which can only be prevented by logging out before using the plug-in. We point out that we, as providers of the website, have no knowledge of the transmitted data as well as its use by Facebook. More information on the collection and use of data by Facebook, as well as your rights and options for protecting your privacy, can be found in the privacy notices of Facebook.\r\n

Information, deletion, blocking

You always have the right to free information about your stored data and, if applicable, a claim to rectification, blocking, or deletion of data, insofar there is no legal obligation to retain this data.


Design and Development of the website

C3 Creative Code and Content GmbH

Heiligegeistkirchplatz 1
D-10178 Berlin
Tel.: +49 (0) 30 44 032-0

DigitalWerk GmbH

Museumsplatz 1
Stiege 10 | Top 12
A-1070 Wien
Tel.: +43 (1) 26 44 248

Privacy statement

Data protection notice

Collection of personal data

(1) This data protection notice contains information on the collection of personal data when you use our website. Personal data are all data that are personally identifiable to you, e.g. name, address, email addresses, user behavior.

(2) The responsible party under Art. 4(7) of the EU General Data Protection Regulation (GDPR) is:

Keep Fighting Foundation gGmbH
c/o Flick Gocke Schaumburg PartG mbB
Fritz-Schäffer-Str. 1
53113 Bonn

Managing Director: Sabine Kehm

Contact: email / fax +49 32 12 888 11 08

Commercial register entry: Local court of Bonn HRB 23064

(3) When you contact us by email or through a contact form, we save the data you provide (your email address, name and telephone number) so that we can answer your questions. We delete those data when it is no longer necessary to save them, or, if we are required by law to retain them, we restrict our processing.

(4) If we use the services of third-party providers for certain functions of the website, or if we would like to use your data for advertising purposes, we will notify you as described in detail below. The period for which your data are stored is set according to the criteria described.

Your rights

(1) You have the following rights in connection with your personal data:

–               The right to be informed

–               The right to rectification or deletion

–               The right to restrict processing

–               The right to object to processing (see § 8 below)

–               The right to data portability

(2) You also have the right to complain to a data protection supervisory authority about how we process your personal data.

Collection of personal data when you visit our website

(1) If you visit the website merely for informational purposes, i.e. if you do not register or provide us with any other information, we store only the personal data that your browser transmits to our server. For technical reasons, we require the following data to provide access to our website and to ensure stability and security (the legal basis for this is Art. 6(1) sentence 1 point f GDPR):

–               IP address

–               Date and time of enquiry

–               Time zone difference to Greenwich Mean Time (GMT)

–               Content of request (specific page)

–               Access status/HTTP status code

–               Data volume transferred

–               Website from which the request originated

–               Browser

–               Operating system and its interface

–               Language and version of browser software

Personal data are deleted from the server after 7 days.


Cookie Declaration


(2) In addition, cookies are stored on your computer when you visit our website. Cookies are small text files stored on your computer by your web browser. They transmit certain information from your computer to the website you are visiting (in this case our website). Cookies cannot run programs or transmit viruses to your computer. They serve to make the website more user-friendly and effective overall.

(3) Use of cookies:

a) This website uses the following types of cookies, the scope and functions of which are explained below:

–               Transient cookies (see b)

–               Persistent cookies (see c).

b) Transient cookies are automatically deleted when you close your browser. They include in particular session cookies. These store a session ID by which multiple queries from your browser are assigned to the general session. This enables your computer to be recognized again when you return to our website. The session cookies are deleted when you log out or close the browser.

c) Permanent cookies are automatically deleted after a given time, which can be different for each cookie. You can delete cookies at any time in your browser’s security settings.

d) You can configure your browser settings as you wish. For example, you may refuse to accept third-party cookies or all cookies. Please note that if you do so, you might not be able to use all of this website’s functions.

Web analytics

Use of Google Analytics

(1)           This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies, which are text files stored on your computer to enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is generally transferred to a Google server in the US and stored there. If IP anonymization is activated on this website, your IP address will, however, be shortened by Google beforehand within the member states of the European Union or other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services to the website operator in connection with website and internet use.

(2)           The IP address transmitted by your browser in the context of Google Analytics is not merged with any other data held by Google.

(3)           You may refuse the storage of cookies by selecting the appropriate settings in your browser. However, please note that if you do so, you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing these data by downloading and installing the browser add-on available here:

(4)           This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in a shortened form so that personal identification is ruled out. As far as the data collected about you are personal, the identification is excluded and the personal data will be deleted immediately.

(5)           We use Google Analytics to analyze and regularly improve use of our website. The statistics obtained from this allow us to optimize our content and to make it more interesting for you. In the exceptional cases where personal data are transmitted to the US, Google is subject to the EU-US Privacy Shield: The legal basis for the use of Google Analytics is provided by Art. 6(1) sentence 1 point f GDPR.

(6)           Information on the third-party service provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Fax: +353 (1) 436 1001. Terms of service:, privacy overview:, and privacy policy:

Social media

On our website we use links to the social networks Facebook, Twitter, YouTube and Instagram in a way that does not establish any direct connection between your browser and the server of the social network in question. The symbols of the relevant social networks appearing on our websites are simple links to our own pages on these networks. Responsibility for ensuring operation in compliance with data protection regulations rests with the individual network providers.


(1) You can sign up to receive our “Join #TeamMichael” newsletter, which contains interesting current offers. The products and services advertised are shown in the declaration of consent.

(2) We use the double-opt-in procedure for our mailing list: After you sign up, we send an email to the address you provide, asking you to confirm that you wish to receive the newsletter. We also store your IP address and the time you sign up and confirm. This procedure enables us to trace your registration and to resolve any misuse of your personal data.

(3) Only your email address is required to sign up for the newsletter. After receiving confirmation from you, we will save your email address for the purpose of sending you the newsletter. The legal basis for this is Art. 6(1) sentence 1 point a GDPR.

(4) We use the newsletter software Newsletter2Go. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is not permitted to sell your data or to use them for purposes other than sending newsletters. Newsletter2Go is a certified service provider based in Germany that was selected in accordance with the requirements of the GDPR and the German Federal Data Protection Act. Further information is available at:

(5) You can unsubscribe from the newsletter and revoke your consent to receive the newsletter at any time. You can do this in three ways: (1) click on the ‘unsubscribe’ link in any newsletter email; (2) send an email to; (3) contact the address shown in the legal notice.

(6) We will evaluate your user behavior when we send the newsletter. The emails we send contain web beacons or tracking pixels: images of 1×1 pixel in size that are embedded in our website. For the evaluation, we link the data mentioned in § 3 and the web beacons with your email address and an individual ID. Links embedded in the newsletter also contain this ID. With the collected data we create a user profile that enables us to tailor the newsletter to your interests. We do this by storing information on when and from where you read the newsletter and which links you click on. We then link this to information on how you use our website.

Tracking is not possible if you have selected the “block images” option in your email program. In that case, you will not see the images in the newsletter and may not be able to use all of the functions. If you manually select “show images”, we will track as described above.

We use tracking to analyze and regularly improve use of our newsletter. The statistics obtained from this allow us to optimize our content and to make it more interesting for you. The legal basis for the use of Google Analytics is provided by Art. 6(1) sentence 1 point f GDPR.

Google Fonts

(1)           We use Google Fonts on our website. These are fonts provided by Google to ensure that our website is displayed as uniformly as possible on different devices. A connection to Google’s servers in the US is established when you visit our website for the first time and at regular intervals thereafter. This enables Google to identify the website and IP address from which the Google Fonts are accessed and to identify the IP address from which each website is accessed.

(2)           The Google Fonts are supplied by Google LLC. The contact details contained in § 4(6) of this data protection notice also apply to Google LLC.

(3)           For further information on the purpose and scope of the data collection and processing by the plug-in provider, please refer to Google’s privacy policy: This also contains information on your rights and how you can adjust your privacy settings. Google processes your personal data in the US and is subject to the EU-US Privacy Shield:

(4)           The legal basis for the use of the Google Fonts is provided by Art. 6(1) sentence 1 point f GDPR. Our legitimate interest is based on displaying our website as uniformly as possible on different devices and thereby efficient web design.

 Right of objection and revocation

(1) If your personal data are being processed on the basis of legitimate interests pursuant to Art. 6(1) sentence 1 point f GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR on grounds relating to your particular situation.

(2) You have a general right to object to direct marketing.

(3) To object or to revoke your consent, please send an email to the address given in § 1(2) above.


We do not use automated decision-making, including profiling, in accordance with Art. 22(1) and (4) GDPR.

 Voluntary provision of personal data

The provision of the above-mentioned personal data is always voluntary. However, for technical reasons you cannot use our website without an IP address. The same applies to our newsletter, which we cannot send to you unless you provide your email address.

Right of amendment

(1) We reserve the right to amend this data protection notice with future effect when we amend our website or if required to do so due to technical or statutory changes.

(2) This is the current version of the data protection notice as of August 2019.