Never Give Up

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Never Give Up

Inspired by Michael Schumacher

Join #TeamMichael


Never give up

Keep Fighting is a non-profit initiative that is celebrating the attitudes to “Keep Fighting” and “Never Give Up” which are directly inspired by Michael Schumacher. The Foundation is registered in Germany and operates globally through its projects.


Big things start with little steps. Details matter. Just as many small pieces create a giant mosaic, joint forces give the Keep Fighting Movement the power and energy to encourage people. #TeamMichael invites you to become a member by being a part of the Keep Fighting Mosaic below. Just submit up to three of your favorite images and share a message of encouragement to others.



The Keep Fighting Mosaic allows you to choose your favorite moment from over a thousand images of Michael Schumacher’s career, provided by Agence France-Presse. The images extend over two decades and seven Formula One World Championships, on and off the track, in moments of competition, disappointment and triumph.


Our main image shows Michael’s celebration on the podium on 8 October 2000, at the Suzuka racetrack after winning the Japan Formula One Grand Prix – but more importantly, after winning his first Ferrari World Championship. Michael always referred to this moment of his career as the crucial and his favorite one. Please use the hashtags #TeamMichael and #KeepFighting to help us spread the Keep Fighting idea worldwide.

Picture MosaicsPhoto Mosaic Technology by

Our Inspiration

“I’ve always believed that you should never, ever give up and you should always keep fighting even when there’s only a slightest chance.” – Michael Schumacher (2007)


Michael Schumacher is considered by many to be the best driver ever in Formula 1. His achievements on the racing track are undoubtedly unique, but he is also acknowledged by his achievements off the track. Michael’s strong will, his loyalty to the ones close to him, his honest attitude towards his goals and convictions and his strict readiness to help others are an inspiration to many people around the world since many years.


Keep Fighting hopes to unite everybody inspired by Michael Schumacher to believe they should keep fighting and never give up. Keep Fighting aims to spread the positive energy that supporters of Michael have expressed to him over the years.


The Schumacher family and #TeamMichael thank you for joining #TeamMichael and the Keep Fighting community. As a first little step, please follow Keep Fighting on Facebook, on Instagram and on Twitter.


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Our Vision

To inspire the world to always keep fighting and never give up

Keep Fighting seeks to channel the positive energy received by Michael Schumacher and the Schumacher family as a force for good in the world in achieving cultural and social benefits. The non-profit initiative hopes to unite that positive energy as a global movement and to prove that giving up is not an option.


The Trustees of Keep Fighting Foundation are:


Jean Todt, president of FIA and former team principal of Scuderia Ferrari.
Ross Brawn, Sporting Director Formula One, former team principal of Mercedes F1 GP and sporting director of Scuderia Ferrari.
Andreas Pohl, chairman of the board of Deutsche Vermögensberatung DVAG.
Mick Schumacher, driver FIA Formula 3.

Our activities

Award, Events, Exhibitions

Keep Fighting will develop projects which unite its Community and support existing initiatives.


The charitable purposes of Keep Fighting Foundation include culture; education and development; science; public health; and motivation. Keep Fighting pursues these purposes through a range of projects either developed internally and through partnerships, or by way of direct support of other aligned groups.


The Keep Fighting Award shines a light on an individual whose triumph over adversity is extraordinary. The Keep Fighting Award celebrates the achievements and contribution of an eminent individual whose life story serves to inspire others to always keep fighting and never give up. The Keep Fighting Award winner thus is a role model and inspiration to others.


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Keep Fighting Foundation is developing innovative initiatives to promote road safety awareness and action, seeking to raise awareness of road rules that can prevent accidents and save lives. Here, Keep Fighting is closely based on Michael Schumacher’s many years working for the road safety campaigns of the FIA.


Keep Fighting Foundation intends to develop projects in support of neuroscience and neurological research and innovation in the field of head protection. These projects seek to be guided through liaison with world leading institutions and doctors, such as those of the Institut du Cerveau et de la Moelle Epinière ICM, of which the Schumacher family are long term supporters.


Champions for Charity is a charity and fun soccer match set up between NBA-Star Dirk Nowitzki’s All Stars and a team of other athletes led by Mick Schumacher. The sporting event brings together some of the world’s leading sports people and celebrities, along with their fans, for a charitable causes. Champions for Charity was founded in honour of Michael Schumacher, who was a football fanatic himself.


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The Michael Schumacher Private Collection exhibition has opened in June 2018 at the Motorworld Köln-Rheinland, as a tribute to the fans who have accompanied Michael during his extraordinary career. This permanent exhibition not only sheds a light on the career of the most successful driver in the history of Formula One but also on more than 20 years of mobility at the highest level.


The existing and rich DVAG exhibition at the Zentrum für Vermögensberatung in Marburg will be open until the end of 2018.


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Our Partners

We believe success is bigger and sweeter with teamwork and team spirit

Our Partners Our Partners

Join #TeamMichael

The Keep Fighting foundation is a non-profit initiative inspired by Michael Schumacher


Keep Fighting Foundation gGmbH
c/o Flick Gocke Schaumburg, Friedrich-Ebert-Allee 13
D – 53113 Bonn
Amtsgericht Bonn HRB 23064

We reserve the right to not answer to uncolicited correspondence sent to us. Unsolicited concepts or other documents will not be sent back. Requests for autographs unfortunately cannot be executed.

Thank you for your understanding.



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