Never Give Up

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Never Give Up

Inspired by Michael Schumacher

Join #TeamMichael


Never give up

Keep Fighting is a non-profit initiative that is celebrating the attitudes to “Keep Fighting” and “Never Give Up” which are directly inspired by Michael Schumacher. The Foundation is registered in Germany and operates globally through its projects.


Big things start with little steps. Details matter. Just as many small pieces create a giant mosaic, joint forces give the Keep Fighting Movement the power and energy to encourage people. #TeamMichael invites you to become a member by being a part of the Keep Fighting Mosaic below. Just submit up to three of your favorite images and share a message of encouragement to others.



The Keep Fighting Mosaic allows you to choose your favorite moment from over a thousand images of Michael Schumacher’s career, provided by Agence France-Presse. The images extend over two decades and seven Formula One World Championships, on and off the track, in moments of competition, disappointment and triumph.


Our main image shows Michael’s celebration on the podium on 8 October 2000, at the Suzuka racetrack after winning the Japan Formula One Grand Prix – but more importantly, after winning his first Ferrari World Championship. Michael always referred to this moment of his career as the crucial and his favorite one. Please use the hashtags #TeamMichael and #KeepFighting to help us spread the Keep Fighting idea worldwide.

Picture MosaicsPhoto Mosaic Technology by

Our Inspiration

“I’ve always believed that you should never, ever give up and you should always keep fighting even when there’s only a slightest chance.” – Michael Schumacher (2007)


Michael Schumacher is considered by many to be the best driver ever in Formula 1. His achievements on the racing track are undoubtedly unique, but he is also acknowledged by his achievements off the track. Michael’s strong will, his loyalty to the ones close to him, his honest attitude towards his goals and convictions and his strict readiness to help others are an inspiration to many people around the world since many years.


Keep Fighting hopes to unite everybody inspired by Michael Schumacher to believe they should keep fighting and never give up. Keep Fighting aims to spread the positive energy that supporters of Michael have expressed to him over the years.


The Schumacher family and #TeamMichael thank you for joining #TeamMichael and the Keep Fighting community. As a first little step, please follow Keep Fighting on Facebook, on Instagram and on Twitter.


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Our Vision

To inspire the world to always keep fighting and never give up

Keep Fighting seeks to channel the positive energy received by Michael Schumacher and the Schumacher family as a force for good in the world in achieving cultural and social benefits. The non-profit initiative hopes to unite that positive energy as a global movement and to prove that giving up is not an option.


The Trustees of Keep Fighting Foundation are:


Jean Todt, president of FIA and former team principal of Scuderia Ferrari.
Ross Brawn, Sporting Director Formula One, former team principal of Mercedes F1 GP and sporting director of Scuderia Ferrari.
Andreas Pohl, chairman of the board of Deutsche Vermögensberatung DVAG.
Mick Schumacher, driver FIA Formula 3.

Our activities

Develop projects and support initiatives

The charitable purposes of the Keep Fighting Foundation include culture, education, science, public health and motivation. Keep Fighting pursues these goals through a number of projects that are either developed internally or within partnerships, or through direct support to other groups.


To celebrate Michael’s 50th birthday, Keep Fighting Foundation has formed a number of partnerships and undertaken activities that we provide an overview of here. We thank all partners for their support.


Activities for Michaels 50th Birthday


Schumacher. The Official App is a very special present to Michael, his family and fans. It is a digital Grand Prix of Memories that adds an exciting dimension to the popular Michael Schumacher Private Collection exhibition at Motorworld Cologne-Rhineland – a journey through time of great depth and with the help of state-of-the-art technologies.


Schumacher. The Official App is a virtual museum that honors the career of the most successful Formula 1 driver in history in an unprecedented way. It also links to the Schumoji app, the proceeds of which will go entirely to the Keep Fighting Foundation: with Schumojis of Michael and Mick Schumacher, which fans can share via their social networks.


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Michael Schumacher is by far the most successful Ferrari F1 driver in the history of Scuderia Ferrari. In the eleven years that he has actively driven for the prestigious racing team, he has won 5 World Championship titles in the drivers’ standings, 6 World Championship titles in the constructors’ standings and a total of 72 Grand Prix victories. Already after his (first) retirement at the end of 2006 a square in the heart of the Ferrari test track in Fiorano was named after Michael Schumacher.


In honour of his 50th birthday, Ferrari dedicated an exhibition to Michael at the Ferrari Museum in Maranello, reviving his great times in red. The homage Michael 50. The 50th birthday of the most successful ferrarista in history was open from 3 January to end of April 2019.


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On the occasion of Michael Schumacher’s 50th birthday, a unique collection of fine art prints and posters celebrates his first title win with Ferrari in Suzuka 2000. As a partner of Scuderia Ferrari and the Keep Fighting Foundation, Automobilist has designed a series of unique fine art prints and posters.


The limited edition artworks and a series of premium posters were created using a combination of 3D models and state-of-the-art digital photography in a month-long process and show a 3D scan of Michael Schumacher’s F1-2000 F1 car and helmet.


The Keep Fighting Foundation receives a donation from the sale of the individual artworks.


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To celebrate Michael’s unprecedented Formula 1 career, Motorsport Gallery presents a special selection of images. Each of the gallery’s exclusive artists such as Giorgio Piola, Ercole Colombo, Rainer Schlegelmilch, Mark Sutton and Steven Tee – all renowned Formula 1 photographers and graphic artists – has selected their seven favorite works by Michael; seven because of his record number of World Championship titles in F1.


All pictures are available at


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As a special highlight, Keep Fighting Foundation presents the STARBOX in a limited edition of 91 copies, signed by Michael Schumacher in 2006. The 7 selected photographs, embossed with Michael Schumacher’s logo, stand for his 7 world championship titles. The 7 photos span a quarter of a century and document the various aspects of Formula 1. They are part of Michael Schumacher’s selection of his favourite pictures by the internationally renowned photographer Michel Comte.


When Michael Schumacher’s first career came to an end in 2006, they had both considered introducing such a compilation; Michael Schumacher personally signed the supplements at the time. The project was then postponed.


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Champions for Charity is a charity and fun football game between NBA star Dirk Nowitzki’s All Stars and a team of other athletes led by Mick Schumacher. In cooperation with the Dirk Nowitzki Foundation, the sporting event unites some of the most famous athletes and celebrities with their fans and makes the proceeds available for charitable purposes. Champions for Charity was created in honor of Michael Schumacher, who was himself a great football fan and player.


Champions for Charity will return on 21st July 2019. Further information can also be found at


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The Keep Fighting Award is intended to honor a man whose triumph over adversity is extraordinary. The award celebrates the achievement and contribution of an outstanding person whose life story encourages others to continue fighting and never give up. In this way, the Keep Fighting Award winner serves as a role model and inspiration for others.


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Keep Fighting Foundation develops innovative initiatives to promote road safety awareness and action. The aim is to raise awareness of road regulations that can prevent accidents and save lives. Here Keep Fighting is strongly oriented on Michael Schumacher’s many years of work for the FIA’s road safety campaigns.


This area is currently under development as well as that to support neuroscientific and neurological research and the development of innovations in the field of head protection. These projects will be managed through links with world-leading physicians and institutions such as the ICM, which the Schumacher family has long supported.


The long-term goal is to continue Michael Schumacher’s charitable work.

Our Partners

We believe success is bigger and sweeter with teamwork and team spirit

Our Partners Our Partners

Join #TeamMichael

The Keep Fighting foundation is a non-profit initiative inspired by Michael Schumacher


Mandatory information according to § 5 Telemedia Act

The website under “” is an offer of

Keep Fighting Foundation gGmbH
c/o Flick Gocke Schaumburg PartG mbB
Friedrich-Ebert-Allee 13
53113 Bonn

Managing Director: Sabine Kehm

Contact: E-Mail / Fax +49 32 12 888 11 08

Commercial register entry: District Court Bonn HRB 23064

Sales tax identification number according to § 27a UStG (Added Tax Act): DE312907846

We reserve the right to not answer to uncolicited correspondence sent to us. Unsolicited concepts or other documents will not be sent back. Requests for autographs unfortunately cannot be executed.

Thank you for your understanding.



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