The charitable purposes of the Keep Fighting Foundation include culture, education, science, public health and motivation. Keep Fighting pursues these goals through a number of projects that are either developed internally or within partnerships, or through direct support to other groups.
To celebrate Michael’s 50th birthday, Keep Fighting Foundation has formed a number of partnerships and undertaken activities that we provide an overview of here. We thank all partners for their support.
Activities for Michaels 50th Birthday
Schumacher. The Official App is a very special present to Michael, his family and fans. It is a digital Grand Prix of Memories that adds an exciting dimension to the popular Michael Schumacher Private Collection exhibition at Motorworld Cologne-Rhineland – a journey through time of great depth and with the help of state-of-the-art technologies.
Schumacher. The Official App is a virtual museum that honors the career of the most successful Formula 1 driver in history in an unprecedented way. It also links to the Schumoji app, the proceeds of which will go entirely to the Keep Fighting Foundation: with Schumojis of Michael and Mick Schumacher, which fans can share via their social networks.
Michael Schumacher is by far the most successful Ferrari F1 driver in the history of Scuderia Ferrari. In the eleven years that he has actively driven for the prestigious racing team, he has won 5 World Championship titles in the drivers’ standings, 6 World Championship titles in the constructors’ standings and a total of 72 Grand Prix victories. Already after his (first) retirement at the end of 2006 a square in the heart of the Ferrari test track in Fiorano was named after Michael Schumacher.
In honour of his 50th birthday, Ferrari dedicates an exhibition to Michael at the Ferrari Museum in Maranello, reviving his great times in red. The homage Michael 50. The 50th birthday of the most successful ferrarista in history is open from 3 January 2019.
On the occasion of Michael Schumacher’s 50th birthday, a unique collection of fine art prints and posters celebrates his first title win with Ferrari in Suzuka 2000. As a partner of Scuderia Ferrari and the Keep Fighting Foundation, Automobilist has designed a series of unique fine art prints and posters.
The limited edition artworks and a series of premium posters were created using a combination of 3D models and state-of-the-art digital photography in a month-long process and show a 3D scan of Michael Schumacher’s F1-2000 F1 car and helmet.
The Keep Fighting Foundation receives a donation from the sale of the individual artworks.
In collaboration with Keep Fighting Foundation, the Motorsport Gallery presents a special selection of images celebrating Michael’s unprecedented Formula 1 career. Each of the gallery’s exclusive artists such as Giorgio Piola, Ercole Colombo, Rainer Schlegelmilch, Mark Sutton and Steven Tee – all renowned Formula 1 photographers and graphic artists – has selected his seven favorite works by Michael; seven because of his record number of World Championship titles in F1.
As a special highlight, the Motorsport Gallery presents the STARBOX with photos by star photographer Michel Comte in a limited edition of 91 copies, signed by Michael Schumacher in 2006.
Part of the proceeds goes to Keep Fighting Foundation.
Champions for Charity is a charity and fun football game between NBA star Dirk Nowitzki’s All Stars and a team of other athletes led by Mick Schumacher. In cooperation with the Dirk Nowitzki Foundation, the sporting event unites some of the most famous athletes and celebrities with their fans and makes the proceeds available for charitable purposes. Champions for Charity was created in honor of Michael Schumacher, who was himself a great football fan and player.
Champions for Charity will return in summer 2019. Further information can also be found at https://www.facebook.com/champions4charity.
The Keep Fighting Award is intended to honor a man whose triumph over adversity is extraordinary. The award celebrates the achievement and contribution of an outstanding person whose life story encourages others to continue fighting and never give up. In this way, the Keep Fighting Award winner serves as a role model and inspiration for others.
Keep Fighting Foundation develops innovative initiatives to promote road safety awareness and action. The aim is to raise awareness of road regulations that can prevent accidents and save lives. Here Keep Fighting is strongly oriented on Michael Schumacher’s many years of work for the FIA’s road safety campaigns.
This area is currently under development as well as that to support neuroscientific and neurological research and the development of innovations in the field of head protection. These projects will be managed through links with world-leading physicians and institutions such as the ICM, which the Schumacher family has long supported.
The long-term goal is to continue Michael Schumacher’s charitable work.