Never Give Up


Never Give Up

Inspired by Michael Schumacher

Join #TeamMichael


Never give up

Keep Fighting is a non-profit initiative that is celebrating the attitudes to “Keep Fighting” and “Never Give Up” which are directly inspired by Michael Schumacher.


Big things start with little steps. Details matter. Just as many small pieces create a giant mosaic, joint forces give the Keep Fighting Movement the power and energy to encourage people. #TeamMichael invites you to become a member by being a part of the Keep Fighting Mosaic below. Just submit up to three of your favorite images and share a message of encouragement to others.



The Keep Fighting Mosaic allows you to choose your favorite moment from over a thousand images of Michael Schumacher’s career, provided by Agence France-Presse. The images extend over two decades and seven Formula One World Championships, on and off the track, in moments of competition, disappointment and triumph.


Our main image shows Michael’s celebration on the podium on 8 October 2000, at the Suzuka racetrack after winning the Japan Formula One Grand Prix – but more importantly, after winning his first Ferrari World Championship. Michael always referred to this moment of his career as the crucial and his favorite one. Please use the hashtags #TeamMichael and #KeepFighting to help us spread the Keep Fighting idea worldwide.

Picture MosaicsPhoto Mosaic Technology by

Our Inspiration

“I’ve always believed that you should never, ever give up and you should always keep fighting even when there’s only a slightest chance.” – Michael Schumacher (2007)


Michael Schumacher is considered by many to be the best driver ever in Formula 1. His achievements on the racing track are undoubtedly unique, but he is also acknowledged by his achievements off the track. Michael’s strong will, his loyalty to the ones close to him, his honest attitude towards his goals and convictions and his strict readiness to help others are an inspiration to many people around the world since many years.


Keep Fighting hopes to unite everybody inspired by Michael Schumacher to believe they should keep fighting and never give up. The Schumacher family and #TeamMichael invite you to join the Keep Fighting Community and welcome your involvement in this initiative. Keep Fighting aims  to spread the positive energy that supporters of Michael have expressed to him over the years.

#Team Michael

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Our Vision

To inspire the world to always keep fighting and never give up

Keep Fighting seeks to channel the positive energy received by Michael Schumacher and the Schumacher family as a force for good in the world.  The non-profit initiative hopes to unite that positive energy as a global movement and to prove that giving up is not an option.


Keep Fighting plans to develop projects in house to bring joy to Michael Schumacher’s many fans and supporters as well as to strengthen the community of people who are inspired by the career and character of the seven times Formula One world champion.


The Schumacher family and #TeamMichael thank you for joining #TeamMichael and the Keep Fighting community. As a first little step, please follow Keep Fighting on Facebook, on Instagram and on Twitter.

Our activities

Award, Events, Exhibitions

Keep Fighting will develop projects which unite its Community and are able to be undertaken and completed through that support.


The Keep Fighting Award shines a light on an individual whose triumph over adversity is extraordinary. The Keep Fighting Award celebrates the achievements and contribution of an eminent individual whose life story serves to inspire others to always keep fighting and never give up. The Keep Fighting Award winner shall offer the world an insight into the depth of courage and strength that is empowered when the human spirit is challenged by impossible adversity.


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Other Keep Fighting initiatives include the Michael Schumacher exhibition in Marburg, the Champions for Charity football match and the Michael Schumacher Private Collection exhibit at Motorworld Cologne (in planning stage). We will provide updates on further Keep Fighting initiatives by email.


Champions for Charity is a charity and fun soccer match set up between NBA-Star Dirk Nowitzki’s All Stars and a team of other athletes. The sporting event brings together some of the world’s leading sports people and celebrities, along with their fans, for a charitable causes. Champions for Charity was founded in honour of Michael Schumacher, who was a football fanatic himself.


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The Michael Schumacher Private Collection exhibition will be opened in early 2018, with admission free of charge, at the Motorworld Köln-Rheinland, as a tribute to the fans who have accompanied Michael during his extraordinary career.


The existing DVAG exhibition at the Center for Asset Management in Marburg will remain open.


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Our Partners

We believe success is bigger and sweeter with teamwork and team spirit

Our Partners Our Partners

Join #TeamMichael


Keep Fighting Foundation gGmbH
c/o Flick Gocke Schaumburg, Friedrich-Ebert-Allee 13
D – 53113 Bonn
Amtsgericht Bonn HRB 23064

We reserve the right to not answer to uncolicited correspondence sent to us. Unsolicited concepts or other documents will not be sent back. Requests for autographs unfortunately cannot be executed.

Thank you for your understanding.



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