Never Give Up

The Official App.

A virtual museum

To celebrate Michael Schumacher’s 50th birthday, Keep Fighting Foundation was giving him, his family and his fans a very special present: the Official Michael Schumacher App.


Schumacher. The Official App is a digital Grand Prix of Memories that adds an exciting dimension to the popular Michael Schumacher Private Collection exhibition at Motorworld Cologne-Rhineland – a journey through time of great depth and with the help of state-of-the-art technologies.


Schumacher. The Official App is a virtual museum that honours the career of the most successful Formula 1 driver in history in an unprecedented way.


The Official Michael Schumacher App illuminates the time that made Michael Schumacher the most successful Formula 1 driver in history, unusually intense and rich in content. It offers racing cars in 3D and their engine sounds, it deepens Michael Schumacher’s statistics and records, shows an interview recorded in 2013 and a virtual tour both through the exhibition Michael Schumacher Private Collection in the Motorworld Cologne-Rheinland and over the historic kart track in Kerpen-Manheim, where Michael Schumacher trained his outstanding driving skills as a child.


Schumacher. The Official App also looks back at the years before Formula 1 and shows cars and karts from the early days, Formula König, Formula 3 or the DTM and sports car era – an impressive extension of Michael Schumacher’s paddock, which is very popular in the social media; a kind of paddock for your pocket.



Android App   iOS App

With thanks to



See also

Coin Collection

The Michael Schumacher coin collection began with coins marking the 25th anniversary of Michael’s first FIA Formula One World Championship in 1994. In conjunction with Formula 1, we worked with Rosland Capital to create one 2.83 kilograms gold and 20 silver coins bearing Michael’s portrait. The gold coin is a unique collectible, since only one piece was minted and this product will never be offered again.


Some new precious coins have recently been added to this exclusive collection. These include gold coins weighing 1-kilo, 1.5 oz, and 0.25 oz, and silver coins weighing 1-kilo and 2.5 oz. The 1-kilo coins are all supplied with acrylic display blocks, carbonite presentation boxes, and numbered certificates of authenticity bearing Michael Schumacher’s signature and logo.


The smaller coins are sealed in protective packaging that also provides details including the number of the coin within the mintage, the metal fineness, the weight, and the quality of the product, as well as the signature of the accredited assayer at the Swiss-based PAMP mint.


The 1.5 oz gold coin is limited to 91 pieces, honouring the achievement of 91 Formula 1 races won by Michael during his career.


We very much appreciate the support and kindness of our friends at Formula 1, whose dynamic logo appears on all the coins in this series.


Emotional Snapshot

On the occasion of Michael Schumacher’s 50th birthday, a unique collection of fine art prints and posters celebrates his first title win with Ferrari in Suzuka 2000. As a partner of Scuderia Ferrari and the Keep Fighting Foundation, Automobilist has designed a series of unique fine art prints and posters.


The limited edition artworks and a series of premium posters were created in meticulous detail to create an emotional snapshot that fuses 3D models and digital photography with a unique technique. The computer-generated image achieves breathtaking quality. A team of artists, technicians and designers worked for several months on this process, which included a 3D scan of Michael Schumacher’s F1-2000 F1 car and helmet.


In addition to the artistic work, which is now part of the Unique & Limited collection of individually numbered fine art prints by Automobilist, available in three sizes, there is a series of five posters that follow on from scenes in Suzuka on that day. One of them, depicting a bird’s eye view of a pit stop, is also available as a numbered Unique & Limited edition.


The Keep Fighting Foundation will receive a donation from the sale of each artwork. See more:

The Starbox

As a special highlight, Keep Fighting Foundation presents the STARBOX in a limited edition of 91 copies, signed by Michael Schumacher in 2006. The 7 selected photographs, embossed with Michael Schumacher’s logo, stand for his 7 world championship titles. The 7 photos span a quarter of a century and document the various aspects of Formula 1. They are part of Michael Schumacher’s selection of his favourite pictures by the internationally renowned photographer Michel Comte.


When Michael Schumacher’s first career came to an end in 2006, they had both considered introducing such a compilation; Michael Schumacher personally signed the supplements at the time. The project was then postponed.


Part of the proceeds will go to the Keep Fighting Foundation. See more here:


Champions for Charity

Champions for Charity is a charity and fun football match between NBA star Dirk Nowitzki’s All Stars and a team of other athletes. The sporting event brings together some of the world’s leading athletes and celebrities, along with their fans, for a charitable purpose. Champions for Charity was created in honor of Michael Schumacher, who was himself a great football fan and player.


In 2016, the Champions for Charity match took place between the Dirk Nowitzki All Stars and the Nazionale Piloti, the team of motorsport stars for whom Michael played a lot during his active time. It was an exciting fight between drivers like Sebastian Vettel, Nico Rosberg, Daniel Ricciardo, Felipe Massa, Mika Häkkinen, Nico Hülkenberg, Pascal Wehrlein, Timo Glock, David Coulthard and Mick Schumacher. The All Stars included basketball star Dirk Nowitzki, Lukas Podolski, Sebastian Kehl, Miroslav Klose, Stefan Reinartz, Arne Friedrich and Simon Rolfes.


The line-up of athletes was no less large at the Champions for Charity matches in 2017 or 2019, in which Dirk Nowitzki and Mick Schumacher again competed against each other with their respective teams. In the run-up to Christmas 2018, signed memorabilia from both games were auctioned off in an online auction; and as with the football game, the entire proceeds were divided between the Dirk Nowitzki Foundation and Keep Fighting.


Further information can also be found at

Keep Fighting Award

The Keep Fighting Award celebrates the achievements and contribution of an eminent individual whose life story serves to inspire others to always keep fighting and never give up. It shines a light on an individual whose triumph over adversity is extraordinary.


The Keep Fighting Award winner shall offer the world an insight into the depth of courage and strength that is empowered when the human spirit is challenged by impossible adversity.


Formula 1 World Champion Nico Rosberg presented the following laudatio of Vanessa Low as the inaugural winner of the Keep Fighting Award 2017:


Vanessa Low embodies the values that the Keep Fighting Initiative would like to promote in a striking way. Keep fighting. Be open and positive for new influences. Remove resistors. Never give up.


At the age of fifteen, she was at the railway station in Ratzeburg. She was struck by a train and lost both legs. Whether she was pushed or fallen, she never wanted to clear this up because she found it unimportant.


The doctors told Vanessa she would never be able to walk again. Six years later, she was part of the German team for the London 2012 Paralympic Games.


However, London was a disappointment, and Vanessa seriously considered retiring from sport. But then she decided to make a radical change. She went to the USA for training and found fun in her sport again.


This was a second deep setback that Vanessa transformed, with courage and energy into a personal success. The 2016 Paralympics in Rio then became a personal triumph: Vanessa won a Gold medal and set a world record in the long jump, she won a silver medal and ran a personal best time in the 100m sprint.


Vanessa Low is inspiring by her straightforward, combative attitude and her sunny radiance.she is a role model for exploring new opportunities in the face of setbacks and allowing others to participate in that experience. Vanessa is thoughtful and at the same time open and international. She does not look back hesitantly, but curiously forwards. She is a lovely fighter, tough against herself and sensitive to others.


Vanessa Low stands for success and excellence beyond all resistance. She is the perfect ambassador for the message that giving up is not an option.


Watch the video of the laudation from Nico Rosberg here, and watch the video of the acceptance speech from Vanessa Low here.


Award Partners

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Collection of personal data

(1) This data protection notice contains information on the collection of personal data when you use our website. Personal data are all data that are personally identifiable to you, e.g. name, address, email addresses, user behavior.

(2) The responsible party under Art. 4(7) of the EU General Data Protection Regulation (GDPR) is:

Keep Fighting Foundation gGmbH
c/o Flick Gocke Schaumburg PartG mbB
Fritz-Schäffer-Str. 1
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Managing Director: Sabine Kehm

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(2) You also have the right to complain to a data protection supervisory authority about how we process your personal data.

Collection of personal data when you visit our website

(1) If you visit the website merely for informational purposes, i.e. if you do not register or provide us with any other information, we store only the personal data that your browser transmits to our server. For technical reasons, we require the following data to provide access to our website and to ensure stability and security (the legal basis for this is Art. 6(1) sentence 1 point f GDPR):

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–               Data volume transferred

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–               Browser

–               Operating system and its interface

–               Language and version of browser software

Personal data are deleted from the server after 7 days.


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(2) In addition, cookies are stored on your computer when you visit our website. Cookies are small text files stored on your computer by your web browser. They transmit certain information from your computer to the website you are visiting (in this case our website). Cookies cannot run programs or transmit viruses to your computer. They serve to make the website more user-friendly and effective overall.

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(3) Only your email address is required to sign up for the newsletter. After receiving confirmation from you, we will save your email address for the purpose of sending you the newsletter. The legal basis for this is Art. 6(1) sentence 1 point a GDPR.

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(5) You can unsubscribe from the newsletter and revoke your consent to receive the newsletter at any time. You can do this in three ways: (1) click on the ‘unsubscribe’ link in any newsletter email; (2) send an email to; (3) contact the address shown in the legal notice.

(6) We will evaluate your user behavior when we send the newsletter. The emails we send contain web beacons or tracking pixels: images of 1×1 pixel in size that are embedded in our website. For the evaluation, we link the data mentioned in § 3 and the web beacons with your email address and an individual ID. Links embedded in the newsletter also contain this ID. With the collected data we create a user profile that enables us to tailor the newsletter to your interests. We do this by storing information on when and from where you read the newsletter and which links you click on. We then link this to information on how you use our website.

Tracking is not possible if you have selected the “block images” option in your email program. In that case, you will not see the images in the newsletter and may not be able to use all of the functions. If you manually select “show images”, we will track as described above.

We use tracking to analyze and regularly improve use of our newsletter. The statistics obtained from this allow us to optimize our content and to make it more interesting for you. The legal basis for the use of Google Analytics is provided by Art. 6(1) sentence 1 point f GDPR.

Google Fonts

(1)           We use Google Fonts on our website. These are fonts provided by Google to ensure that our website is displayed as uniformly as possible on different devices. A connection to Google’s servers in the US is established when you visit our website for the first time and at regular intervals thereafter. This enables Google to identify the website and IP address from which the Google Fonts are accessed and to identify the IP address from which each website is accessed.

(2)           The Google Fonts are supplied by Google LLC. The contact details contained in § 4(6) of this data protection notice also apply to Google LLC.

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(4)           The legal basis for the use of the Google Fonts is provided by Art. 6(1) sentence 1 point f GDPR. Our legitimate interest is based on displaying our website as uniformly as possible on different devices and thereby efficient web design.

 Right of objection and revocation

(1) If your personal data are being processed on the basis of legitimate interests pursuant to Art. 6(1) sentence 1 point f GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR on grounds relating to your particular situation.

(2) You have a general right to object to direct marketing.

(3) To object or to revoke your consent, please send an email to the address given in § 1(2) above.


We do not use automated decision-making, including profiling, in accordance with Art. 22(1) and (4) GDPR.

 Voluntary provision of personal data

The provision of the above-mentioned personal data is always voluntary. However, for technical reasons you cannot use our website without an IP address. The same applies to our newsletter, which we cannot send to you unless you provide your email address.

Right of amendment

(1) We reserve the right to amend this data protection notice with future effect when we amend our website or if required to do so due to technical or statutory changes.

(2) This is the current version of the data protection notice as of August 2019.